Capital Equipment Sales and Marketing Director

Primary Function of Position

The Director for Japan Sales and Marketing will be responsible for leading the organization from the pre-commercial phase through market introduction and commercial expansion of a new advanced navigation system. The role requires both strategic leadership and practical execution, supported by strong market insight, clinical awareness, and collaboration across internal and external stakeholders to build awareness, adoption, and long-term customer satisfaction.

This individual will establish and grow a commercial team by recruiting, training, and managing sales and marketing professionals. Success will depend on experience with frontline selling as well as developing managers who can achieve immediate goals while laying the foundation for long-term business stability. A strong understanding of the Japanese medical device market, including reimbursement and hospital purchasing practices, is essential.
 

Roles and Responsibilities

• Recruit, develop, and lead high-performing sales and marketing teams

• Provide coaching that elevates performance, strengthens talent retention, and improves overall effectiveness

• Reinforce organizational values and foster a culture of continuous development

• Develop and execute strategies that support early adoption and scalable clinical and economic validation

• Enhance the company’s reputation by collaborating with customers, government bodies, industry groups, and internal partners

• Build and maintain relationships with Key Opinion Leaders in thoracic surgery

• Manage revenue and expenses associated with the business

• Maintain consistent communication with regional and global leadership

• Ability to travel up to 70%

Skills, Experience, Education & Training

• Strong leadership skills combined with solid business acumen

• Track record of hiring, managing, and developing successful sales teams in fast-growing environments

• Ability to analyze market and technology trends and convert insights into effective business actions

• Proven ability to form productive relationships with physician leaders, hospital executives, and healthcare administration bodies

• Strong preference for experience with capital equipment sales, especially transactions exceeding 100,000,000 JPY

• Clinical familiarity in related specialties is a plus

• Proficiency in Microsoft Office

• Bachelor’s degree required; MBA or advanced degree preferred